Total Atta Industry: India is the second largest producer of wheat in the world. India produces about 85-90 million metric tons of wheat annually, which is 12% of the world’s total wheat production. 45-45 of them. Tons of wheat atta i.e. atta is produced. India has the highest number of atta mills locally. But the traditionally mill business is now being challenged by the readymade packaged atta industry. The demand for packaged atta is highest in urban areas, especially due to the updated retail market format, increase in disposable income, increase in health awareness and ease of use. Atta is one of the most basic and essential ingredients in the Indian diet, as rotis, chapatis, fulkas and parathas are part of the daily staple diet in India. Wheat (atta) or any type of banana atta made from atta, millet, sorghum, nachani is used to make parathas and roti. In addition, atta is also used to make fast food items such as pizza base, bun for burgers, pasta, donuts, bread, biscuits, noodles, etc. The market for the atta industry in India was Rs 7,500 crore in 2015-16, but in 2020-21 it increased significantly to Rs 15,000 crore. Thanks to ITC alone, the brand now has an annual turnover of over Rs 6,000 crore.
Atta Products and Types: There are different types of atta as there is diversity in Indian food culture. The type of atta varies in nutritional value and calorie content according to each food tradition. Currently there are various products and types of atta available in the market. It consists of plain atta, milled fresh atta, multigrain atta mixed with various nutrients, atta made from pulses (e.g. gram atta), multipurpose atta, atta, sorghum atta, millet atta, rice atta, soybean atta, oats atta, corn atta, bran These types of atta are easily available in the market.
More than 500 Brands: The market for atta industry in India has grown significantly to Rs. 15,000 crore. Thanks to ITC, the brand now has an annual turnover of over Rs 6,000 crore. The big brands include Ashirwad, Lakshmi Bhog, Silver Coin, Pillsbury, Nature-fresh Sampurna, Annapurna, Fortune. But even small local brands are doing well. This is because the prices of local brand products are more affordable to the consumers than the big brands. There are over 500 local brands of packaged mill fresh atta all over India. Their business is doing very well. In general, even successful local atta brands have an annual turnover around Rs 20 crore. The prices of big brands atta are Rs. 45 to 50 per kg, 10 kg packets of Ashirwad atta are Rs. Atta prices of local brands range from Rs 30 to Rs 34 per kg. Therefore, there is a huge opportunity for local brands in the local market. Like the local market, the B2C market has a lot of opportunities. You can also book orders over the phone and offer home delivery services.
Required Capital: You can start a atta brand business. The industry requires a capital of about Rs 20 lakh to 25 lakh.
Profit: It is possible to produce 1000 to 2000 kg of atta daily in this business. The industry earns a profit of Rs 4 to 6 per kg, which means it is possible to earn Rs 4,000 to Rs 8,000 per day.
What can we do to help? : We can help you create a atta brand. What machinery is required in this? Where to buy it? What licenses are required? How to do the packaging? We will also provide the quantity and recipe of different types of atta to make different types of atta. We will assist you with the complete set up of this project. Do you want to create your own atta brand with us? Then you take advantage of this golden opportunity. We guarantee your full support. Take it one step further.
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