Concept: Home Supermarket Business is a great business option. In this business, the products of everyday use of the common family are kept for sale. Your business can never be at a loss because of the high frequency of purchasing groceries and other everyday products. In the supermarket, all the items required by the customers are available under one umbrella.
Products: Cereals like rice, wheat, sorghum, oil, pulses, flour, cereals, tea powder, sugar, salt are included. Spices include chutneys, turmeric, other spices, cloves, cinnamon, coriander, chilies, dill, etc. Snacks include farsan, chiwda, biscuits, Khari, butter, toast, wafers, noodles, other packaged products. Cleaning products may include bath soaps, laundry soaps and powders, dish soaps and powders, toothpaste, fennel, and other products. Ready-to-eat products include Maggi, jams, sauces, butter, milk and other dairy products, pickles, papads, etc. Dried fruits include cashews, almonds, raisins, raisins, and other products. All of these products are of daily use in a normal household.
Need: The effect of the current changing times has started to be seen in our daily life. Money is important today. Today, every family has a low income, so everyone wants to work to help the family financially. Every family feels at least a little bit like that. There are well-educated women in the household or seniors who have taken VRS. They have a lot of free time. They also want to earn some income and contribute to the family’s financial needs. Some unemployed young people want to enter the business under social pressure if they are old enough to get married or have no other source of income. So there is a great need for domestic industries like the home supermarket industry.
Space: A small room or 10 by 10 space is enough to run a home supermarket business. Make a rack to keep all the products in it. It does not require any shoplifters
Total stock: Keep at least 1 to 3 lakh worth of stock in the home supermarket according to the surroundings and population.
Quality of products: There are many branded products available in the market, but they are not affordable to the middle class and low-income consumers, so consumers prefer to buy products of other brands at lower prices. Consumption will increase if such products are kept in supermarkets. For E.g. Safola Gold Sweet Oil is Rs. 160 / – per liter. But other brands of oils are available at Rs. 80 / – to Rs. 100 / – per liter. A 10 kg packet of Ashirwad flour costs Rs. 450 / – while a 10 kg packet of other brands costs Rs. 350 / -. The quality of these products is the same but the prices vary according to the brand. Choose affordable and everyday products excluding top brand products. Middle-class and low-income consumers buy such products.
Profit: The store owner expects about 10% profit per month from this business. Since this is a business that can be started from home, buying a shop or paying rent, electricity bill, paying the workers all the expenses are saved. More than 2 lakh sales can be made from one store every month. This means that you can make a profit of Rs. 20,000 per month by working from home.
Company: A company should be started to start this business. Create a retail brand within that company. Website, app, marketing, network creation will be done from the central office of that company. That company has a list of products in the supermarket. Accordingly, the franchisees of your supermarket will order products according to the demand of their location. Hundreds of home supermarkets or micro-retail stores can be opened under this retail brand company.
Product Sourcing: Make a list of products to be sold in your supermarket and source quality products from suitable manufacturers and distributors. Repackaging of products should be done if required and fully packaged goods should be provided to all retail supermarkets.
Demo Store: There should be a warehouse to store all the products. The company can create a model or demo store in a store or office. This will show the potential franchisee holder.
Targeted customers: High-income group customers buy branded products in places like Big Bazaar, De Mart. Lower middle class and low-income people are the target customers of these supermarkets who have nothing to do with brands. They expect that they will get the necessities of daily use at an affordable door.
Company Structure: In this structure, your parent company will be at the center where all the products for daily use will be available. These products are ordered from manufacturers, farmers, wholesalers. The products will be packaged in different ways and delivered to the distributor and then delivered to the final customer. We can give loyalty points to the end customers through the app. They can also give loyalty points if they persuade other people to buy their products. So consumers buy more often and more. Thus 10% royalty points are given to the customers, 10% royalty points are given to the distributors, the company has 10% royalty points. 2000 to 3000 sq. Ft. For the company. Foot space is required. It can be used to build warehouses, demo stores, offices. A minimum capital of Rs. 50 lakhs is required for this business. This includes the cost of setting up the head office, branding, and marketing, while around Rs 25 lakh is required for the stock.
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